Privacy notice

How we handle your personal data.

This page explains what personal data My Lifetime Care collects, why we collect it, how we use it, who we share it with, how long we keep it, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If anything below is unclear, the Data Protection Officer’s contact details are at the bottom.

Who we are

My Lifetime Care Ltd is the data controller for personal data collected through this website and through our service. Our registered office is in Pontypool, South Wales. Our company number is 10340455. We are wholly owned by My Respite Care, a UK registered charity (no. 1152941).

What personal data we collect

We collect personal data in two main ways: information you give us directly (through the website forms, the Care Calculator, or by phone or email), and information that is generated when you use the site (web logs, anonymous analytics).

Specifically:

When you contact us by phone: your name, phone number, and notes about your enquiry. We do not record calls.
When you request a callback: first name, last name, phone number, optional email, preferred call time, and any details you choose to give about your situation.
When you use the Care Calculator: your inputs (location, parent age, care setting, current costs, home value, expected duration) and your contact details if you choose to share them at the end.
When you email us: the email itself and any attachments you send.
Automatically: standard web-server logs (IP address, browser type, pages visited, referrer), and anonymous analytics (page views, time on page, broad device type, broad country). We do not use third-party advertising trackers.

Why we use your data, and our lawful basis

We process your personal data for the following purposes, with the lawful basis under UK GDPR set out for each:

To respond to your enquiry: contract/pre-contract steps (UK GDPR Article 6(1)(b)) where you are considering becoming a customer; legitimate interests (Article 6(1)(f)) where you are an enquiry that doesn’t progress.
To provide the Care and Home Inheritance Plan service to customer families: contract performance (Article 6(1)(b)).
To maintain web logs and security: legitimate interests (Article 6(1)(f)) in keeping the site secure and operational.
To comply with legal obligations: legal obligation (Article 6(1)(c)) where applicable.

We do not send marketing emails. We do not pass your data to advertising platforms.

Who we share your data with

We share personal data only where necessary and with appropriate safeguards. The recipients are:

Our IT and hosting providers: the website and form submissions are hosted on UK servers under a written processor contract.
Your independent solicitor: if your family proceeds to a Plan, the relevant details are shared with the solicitor your family has chosen so they can act for you.
Professional advisers: our solicitors and accountants, where strictly necessary, under professional confidentiality.
HM Revenue and Customs and other UK regulators: where legally required.

We do not transfer personal data outside the United Kingdom.

How long we keep your data

If you enquire and don’t proceed: we keep the enquiry record for up to two years from the last contact, after which it is deleted. You can ask us to delete it earlier at any time.

If you become a Plan customer: we keep records relating to the Plan for the duration of the Plan plus six years after it ends, to meet legal record-keeping obligations.

Web logs and analytics: 90 days for raw web logs; analytics data is anonymised and retained for trend analysis.

Your rights

Under UK GDPR you have the following rights in relation to your personal data:

To be informed about how we use your data (this notice).
To request access to a copy of the personal data we hold about you.
To request correction of inaccurate or incomplete data.
To request deletion of your data, subject to legal retention requirements.
To restrict our processing of your data in certain circumstances.
To request your data be ported to another service.
To object to processing based on legitimate interests.
Rights in relation to automated decision-making and profiling (we do not carry out either).
To withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact our Data Protection Officer using the details below. We respond within one calendar month.

Cookies

We use a small number of cookies, set out in detail on the cookies page. None are advertising cookies.

How to contact us about your data

The Data Protection Officer for My Lifetime Care can be reached at dpo@mylifetimecare.co.uk or by post to My Lifetime Care Ltd, Pontypool, South Wales.

If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO). The ICO can be contacted at ico.org.uk.

Page last reviewed 18 May 2026. This notice is reviewed at least annually and after any material change to how we handle personal data.